EdPlus was born in 2013 out of a desire to improve educational equity for traditionally underserved communities. We focus on attracting, selecting, and retaining quality people for work with district and charter public schools and education nonprofit organizations. With a keen appreciation for the importance of effectively matching individual passion and skills with organizational mission and culture, EdPlus works with those invested in education as a social justice issue to bring the right people to the right work.

Founder Alicia Robinson delivers results through a vast network and nearly 15 years of hands-on experience in early childhood through 12th grade urban education as an instructor, non-profit manager, and talent/human assets executive. Alicia served as the Chief Talent Officer at DC Prep, a charter management organization serving students in preschool-8th grade ranked for multiple consecutive years as the highest performing CMO in Washington. Over the course of five seasons, she led the development and implementation of all aspects of talent management, including:

  • Double the number of teachers, leaders, and non-instructional staff
  • Annual strategic design and implementation of a customized talent selection model
  • Initial development of a comprehensive leadership development program designed to attract, retain and grow leaders for anticipated organizational openings
  • Alignment and implementation of teacher and leader performance management structure
  • Creation of streamlined and aligned compensation policies across roles and schools within the network
  • Organizational staff culture initiatives to support satisfaction and retention.

Alicia began her career in education in 2001 as a member of the inaugural class of DC Teaching Fellows, a program of The New Teacher Project, and went on to join the inaugural faculty of DC Prep after teaching in DC Public Schools. Still DC-based, she continues to support DC education initiatives through EdPlus while using what she’s learned from DC’s unique public education system to inform her talent work with clients nationwide.